The Heart of Whāiga

Whāiga [whā-ee-gah]:

A combination of Whānau and Āiga.

Our name is a promise. It represents the blending of our Māori and Samoan roots, tied together by our Pasifika and Shetland Isles heritage, and speaks to the cultural threads that shape who we are.

For us, Whāiga means one thing:

FAMILY OVER EVERYTHING!

We started this apparel business to serve the diaspora—our people living between worlds, carrying their history with them and weaving it into everyday life. We believe your stories deserve to be seen, felt, and celebrated. Whether it’s a custom-printed tee for a family reunion, a graduation stole that honours generations of sacrifice, or a bespoke piece for a cultural event, we transform your visions into tangible items you can cherish and pass on.

From our family to yours, we create with intention and purpose, honouring tradition while crafting pieces for the present to remember forever.